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A change in behavioural patterns, both in action and statements, associated with environmental impacts and land use change. This change can be driven both by external factors (e.g. the social-institutional environment such as social norms; economic context like infrastructure and technology) as well as by individual characteristics (e.g. skills, socio-demographics, experience, risk perceptions, individual values).

Definition developed by Marije Schaafsma of the VU Institute for Environmental Studies and Jan Urban of CzechGlobe.